Loyalty Program — Earn & Redeem Points

Some wineries on WineView run a points-based loyalty program for tasting-room and online customers. Every visit and every purchase earns you points, and you can redeem those points for discounts, free tastings, swag, or whatever rewards the winery offers.

This is separate from being a wine club member:

You can be a loyalty member only — earning points on each visit without joining a wine club
You can be a wine club member only — getting your tier perks automatically with no points involved
Or you can be both — getting your tier perks AND accumulating points on tasting-room spend

If you're already a wine club member at a winery that runs a points program, the winery may auto-enroll you so you don't miss out on points. Auto-enrollment is at the winery's discretion and depends on their tier configuration.

Joining the Loyalty Program

There are several ways to join, depending on the winery's setup:

The fastest way: just ask the staff to enroll you when you check out at the register. They'll grab your email or phone number and add you to the program. You'll get a welcome email shortly after.

If the winery has enabled public signup, you can join from their public profile page:

Visit the winery's WineView storefront (the URL the winery shares with you)
Click the Join Rewards button
Enter your name, email, and (optionally) phone and birthday
Click Sign Up
Check your email for a magic-link sign-in
Click the link to verify your email

After verification, you're enrolled. If the winery requires a card on file (see below), you'll be guided through saving one before reaching your rewards page.

If you're joining a wine club at a winery that runs a points program and your tier participates in loyalty, you may be auto-enrolled at signup. You'll see a confirmation in your welcome email.

Some wineries auto-enroll customers who complete an online order. You'll see a notice on the order confirmation if this happens.

How Points Work

Earning Points

Points are earned on settled transactions at the tasting room (and, for some wineries, online orders too). The exact earn rate is set by the winery — typically something like "1 point per $1 spent". Points typically post a few minutes after your check is closed at the register.

You may also receive bonus points for:

Signup bonus — A one-time grant when you first enroll (if the winery offers it)
Birthday bonus — An annual grant during your birthday window. The window length depends on the winery — it might be the day-of, within a week, or your entire birthday month.

Viewing Your Balance

Your points balance lives on your Member Dashboard under Rewards:

Path: Sign in to WineView → click Rewards in the sidebar
The Rewards Hub lists every winery where you have a loyalty account, with your current balance for each
Click any winery to open its Loyalty Detail page, which shows:
- Current points balance
- Lifetime points earned
- Lifetime points redeemed
- Visit count
- A scannable Loyalty QR to use at the register
- Recent points ledger entries (more on this below)

The Points Ledger

Every change to your points balance is recorded as a ledger entry. Each entry shows:

Type	What it means
Earn	Points earned from a settled transaction (you'll see the date and the dollar amount that drove the earn)
Signup Bonus	One-time grant when you joined
Birthday Bonus	Annual grant during your birthday window
Redemption	Points you spent on a reward
Reversal	A previous earn or redemption that was reversed (e.g., refunded transaction)
Adjustment	A manual change made by staff with a note explaining why
Expiration	Points that hit their expiration date and were removed

The ledger gives you a complete history so you always know how your balance got to where it is.

Redeeming Points

Points are redeemed in person at the tasting room through the winery's POS system:

Bring up your Loyalty QR (or your Check-in QR — either works) on your phone
Show it to the staff at the register
They'll see your balance and the rewards you can afford
Pick a reward; staff applies it to your check
Your points balance updates within a few minutes — refresh the loyalty page to see the new total

You don't have to "activate" rewards in the app. Staff handles the redemption when they ring you up.

Card on File for Fast Tasting-Room Checkout

Some wineries let you save a card on file specifically for tasting-room pay-on-file checkouts — meaning staff can charge your saved card without you having to pull out your wallet. This is separate from the card you use for wine club billing.

Card-on-file policies

The winery sets a policy for whether a card is required:

Optional — You can save a card if you want, but it's not required to use the loyalty program
Required — You must save a card before you can complete enrollment. WineView routes you to the card-saving page automatically after email verification.
Disabled — Card-on-file isn't offered for this winery

Adding or replacing a card

From your Member Dashboard, go to Rewards → click the winery → click Manage Card
(Or follow the link from your enrollment confirmation email)
Enter your card details on the secure Stripe form
Click Save Card

Your card is now on file. Staff can charge it directly when you visit the tasting room — just show your QR code.

Removing your card

On the same Manage Card page, click Remove Card. Your saved card is detached from your account. You can save a new one any time.

Email Magic Links

The loyalty program uses passwordless magic-link sign-ins for enrollment and login. Whenever you sign up, log in, or save a card, you'll get an email with a one-time link that signs you in automatically.

Important details about magic links:

They expire 30 minutes after they're sent
Each link is single-use — once you click it, it's invalidated
If you request multiple links, only the most recent one works
Rate limit: 3 requests per email every 15 minutes to prevent spam

If your link expired, just request a new one from the sign-up or login page.

Email Notifications & Communication Channels

When you enroll, you can choose how the winery contacts you about your rewards:

Email (default) — Receipts, balance updates, expiration warnings, birthday bonus alerts via email
SMS — Same content delivered via text (only available if the winery has SMS enabled)

You can change your preferred channel from the loyalty detail page → Settings.

Frequently Asked Questions

Do I have to be a wine club member to earn points?

No. The loyalty program is open to anyone the winery enrolls (or who self-enrolls publicly). Wine club membership is a separate thing — though some wineries auto-enroll their club members in loyalty, and some tiers participate in both at once.

Do my points expire?

It depends on the winery. Many programs have an expiration policy (e.g., "points expire after 12 months of inactivity"), and you'll see an Expiration entry in your points history if any expire. Check the winery's program details on your loyalty detail page for the specific rules.

Can I see how many points a reward costs before redeeming?

Yes — the loyalty detail page shows the rewards available at this winery and the points cost for each. Staff also sees this in the POS so they can tell you what your balance unlocks.

What if a transaction is refunded after I earned points on it?

A Reversal entry is created automatically and your points are deducted by the same amount you originally earned. If you've already spent the points and your balance would go negative, the system handles the reconciliation — you may see your balance go to zero and a "deficit" tracked invisibly until you earn it back.

What if the winery deletes my account?

Your loyalty account can be soft-deleted (status Deleted). When this happens, points and history are preserved internally but you can no longer earn or redeem. If you re-engage, the staff has to re-enroll you manually — auto-enrollment will not bring back a deleted account.

How is this different from my wine club tier rewards?

Tier rewards are perks you get for being in a wine club at a particular tier (free tastings, automatic discounts, etc.). They're applied automatically when staff identifies you. Points/loyalty rewards are earned over time on every transaction and require an explicit redemption. See Rewards & Member Benefits for tier perks.

Rewards & Member Benefits — tier perks for wine club members
Member Dashboard UI Guide — full reference for the dashboard
Manage Your Wine Club Membership