Rewards and Discounts

Rewards are benefits you offer to wine club members as part of their membership. Different tiers can offer different rewards, so higher-tier members can receive better discounts or more benefits.

What Are Rewards?

A reward is a benefit attached to a specific tier of your wine club. You create rewards at the business group level and attach them to whichever tiers should receive that benefit. The same reward can be attached to multiple tiers, and different tiers can have completely different sets of rewards.

Each reward has a name and an optional description to help members understand the benefit.

Rewards appear on your public listing page so prospects can see the benefits of joining. Members also see their active rewards in their member dashboard.

Eligibility Scope

Every reward has an Eligibility Scope that determines who can receive it and how it's redeemed:

Scope	Who Receives It	How It's Redeemed
Tier Only (default)	Active members of the wine club tiers it's attached to	Automatically applied at POS / online order based on cycle limits
Rewards Program	Customers enrolled in your Non-Member Loyalty / Rewards Program	Customer spends points; staff applies at POS

A reward can only have one scope at a time. To use a single benefit in both contexts, create two rewards.

When you create a reward with Rewards Program scope, an additional field appears: Point Cost — the number of points a customer must spend to redeem this reward (e.g., "300 pts for a free tasting"). Tier-Only rewards don't have a point cost.

For more on the points-based program (signup bonuses, points-per-dollar, public signup, card on file, etc.), see the dedicated Rewards Program guide.

Setting Up Rewards

To configure rewards:

Go to Dashboard → Listings
Click on the listing you want to configure
Open the tier you want to add rewards to
Navigate to the Rewards section
Click Add Reward to create a new reward or manage existing ones attached to that tier

Reordering Rewards

Within a tier, you can drag rewards into any order using the drag handle on the left side of each reward row. The order is shown to members on the listing page and the member dashboard. The most prominent benefits should be at the top.

The sort order is per-tier — the same reward attached to multiple tiers can sit in different positions in each tier.

Reward Types

Discount Rewards

Discount rewards provide an automatic discount applied when the member makes a purchase at the POS or receives a shipment. These are measurable, dollar-value benefits.

Percentage discount — A percentage off the eligible amount. Examples: "15% off all wine purchases", "20% off bottles in the tasting room"

Fixed amount discount — A flat dollar amount off. Examples: "$10 off per bottle", "$5 off each tasting"

Text Rewards

Text rewards are informational benefits that describe a non-discount perk. They communicate value to members but are not automatically applied by the system — your staff honors them manually.

Examples:

"Free tasting for 4 guests"
"Early access to new releases"
"Exclusive member events"
"Complimentary cheese plate with tasting"
"Priority access to winemaker dinners"

Discount Configuration

When creating a discount reward, you configure several settings:

Discount Type

Percentage — A percentage off (e.g., 15% off)
Flat Amount — A fixed dollar amount off (e.g., $5 off)

Discount Application Scope

Scope	Where It Applies	Notes
Check	The entire bill at the POS	Applies to the full check total at your tasting room. Requires location configuration.
Item	Specific items on the bill	Applies only to qualifying items on the check. Requires location configuration.
Fulfillment	Club shipments and storefront orders	Applies to order totals on shipments and online purchases. No location configuration needed.

Applicable Item Type

Alcohol — Only wine and other alcoholic items
Non-Alcohol — Only non-alcoholic items (food, merchandise, etc.)
All — Everything on the order or check

Item Selection Mode (Item Scope Only)

Any — Any item on the check is eligible for the discount
Specific — Only designated menu items are eligible (you select which items qualify at each location)

Spend Requirements

Optionally set spending thresholds:

Minimum Spend — Member must spend at least this amount before the discount applies (e.g., 10% off on orders over $50)
Maximum Spend — Discount applies only up to this amount, capping the benefit

Both are optional. If neither is set, the discount applies to any amount.

Redemption Limits

Control how often a member can use a discount reward within a time period.

Max Quantity per Cycle

Set the maximum number of times a member can redeem this reward within one cycle (e.g., "2 free tastings per month").

Redemption Cycle Options

Day — Resets every day
Week — Resets at the start of each week
Month — Resets on the first of each month
Quarter — Resets at the start of each quarter
Year — Resets once per year

Daily Limit

An additional cap on how many times a reward can be used per calendar day, preventing all redemptions from happening in a single visit.

Where Limits Apply

Redemption limits only apply to Check and Item scope rewards (POS redemptions). Fulfillment scope rewards and Text rewards do not use redemption limits.

Location Configuration

For businesses with multiple locations (tasting rooms, retail shops), each Check or Item scope reward needs a location configuration for every location where it should be active:

Enable or disable the reward at specific locations
Select eligible menu items (for Item scope with Specific mode) — since different locations have different menus, you choose qualifying items per location

Fulfillment scope rewards and Text rewards do not need location configuration.

Storefront Orders

When a member is signed in and places an order through your online store, the system automatically applies their best fulfillment discount reward:

If a member has multiple fulfillment discounts, the system picks the one that gives the largest dollar savings
Members with paused or cancelled memberships do not receive storefront discounts
Flat discounts are applied per-item (e.g., $5 off per bottle × 6 bottles = $30 total discount)
Guest checkout never receives member discounts

What Members See

Members have visibility into their rewards through their member dashboard:

Available Rewards — All rewards included with their current tier
Remaining Redemptions — How many uses they have left in the current cycle
Redemption History — A log of past redemptions with dates and locations

Loyalty Program Participation Per Tier

If your business has set up a Rewards Program, each tier in your wine clubs can choose whether its members also participate in the program.

In the tier editor under Loyalty, the Participates in Rewards Program toggle defaults to on. When it's on, members of the tier:

See your program's rewards in addition to their tier rewards
Earn points on POS spend per the program's earn rules
Are eligible for signup and birthday bonuses

When it's off, members of that tier still get their tier rewards but are excluded from the points program at this merchant. This is useful when a high-end tier already includes everything the program offers and you don't want double-credit.

This toggle has no effect if your business doesn't have an active Rewards Program.