What Is WineView?

WineView is a platform built for wineries, wine bars, and wine-focused businesses to run their wine clubs digitally. It handles memberships, billing, fulfillment, inventory, and communications — everything you need to manage a modern wine club from one place.

Whether you run a small boutique winery with a handful of loyal members or a large operation with hundreds of subscribers, WineView gives you the tools to manage your club without spreadsheets, manual invoicing, or cobbled-together systems.

Club Types

WineView supports three types of wine clubs. You can run any combination depending on how your business works.

Subscription Clubs

Subscription clubs bill members on a recurring schedule. You choose the billing frequency — monthly, every other month, quarterly, semi-annually, or annually — and WineView handles the rest through Stripe. Members are charged automatically on each billing cycle, and you fulfill their shipments accordingly.

This is the classic wine club model: members sign up, get billed on a regular cadence, and receive their wine on a predictable schedule.

Release Clubs

Release clubs don't follow a fixed billing schedule. Instead, you create releases whenever you have wine ready to send — a new vintage, a limited allocation, a seasonal selection. Members are only charged when a release happens, so there's no recurring billing between releases.

This model works well for wineries that produce in smaller batches or want flexibility in when and how often they ship to members.

Membership-Only Clubs

Membership-Only clubs provide recurring billing without physical fulfillment. Members are charged on a recurring schedule like subscription clubs, but there are no shipments, no fulfillment cycles, and no wine to pack or ship. This model is for businesses that want to offer a paid membership for rewards, discounts, or access — without tying it to a physical product shipment.

Subscription Statuses

As you manage your subscription club members, you will see these statuses:

Status	What It Means
Active	The member is in good standing. Billing and fulfillment are running normally.
Trialing	The member is in a trial period. They haven't been charged yet but have access to the club.
Paused	The membership is temporarily on hold. No billing or fulfillment happens while paused.
Cancelled	The membership has been ended. The member is no longer active and won't be billed again.
Incomplete	The member started signing up but the process wasn't finished (for example, payment setup wasn't completed).
Staged	The member has been set up but isn't active yet. Billing hasn't started. This is a pre-active state useful for preparing memberships before launch.

What about failed payments? A failed charge does not put a member into a separate "Past Due" or "Payment Failed" status. The membership stays Active (it may be temporarily auto-paused) and the failed charge becomes an outstanding balance the member can settle themselves by retrying the payment. You can spot members with an outstanding balance using the Past Due filter on the Members page.

Release Membership Statuses

Release club members have four statuses:

Status	What It Means
Active	The member is enrolled and will be included in future releases.
Paused	The membership is temporarily on hold. The member retains their seat but is excluded from new releases and POS lookups.
Cancelled	The membership has been ended.
Staged	The member is set up but not yet active. They won't be included in releases until moved to active.

Pricing

WineView uses a simple transaction-based pricing model:

No monthly fees — You never pay a subscription to use the platform
No add-on modules — Every feature is included from day one with complete access
Transaction-based — You pay a small percentage on each transaction, and the rate depends on the size of your club

You can also choose to split the transaction cost with your members by configuring an optional customer processing fee. You have full control over how much (if any) of the processing cost is passed to members.

For specific rate details, contact support@wineview.com.